CAMPAGNE PREVENTION ROUTIERE

As part of France’s new road safety campaign titled “On a tous une bonne raison de rester vivants” (We all have a good reason to stay alive), Enibas Productions joined forces with Ailleurs Exactement PR agency to design and deliver the viral campaign.

The challenge was to raise public awareness to persuade people to drive more carefully. A number of celebrities offered their help by providing moving testimonies.

What is your reason to stay alive?

Use #MaBonneRaison to tell us.

Joan Faggianelli, Cécile de Ménibus, Valérie Expert, Marine Vignes, Laurie Cholewa, Laurent Romejko, Taïg Khris, Camille Combal, Julien Courbet and Bruno Robles are among those who have revealed their reasons for staying alive.